We call Fredericksburg, Texas home – and yes, it’s as charming as it sounds.

Nestled in the heart of Texas Hill Country, we’re perfectly positioned about four hours south of the Dallas/Fort Worth metroplex (enough distance to avoid the traffic, close enough for weekend road trips), two hours north of San Antonio’s River Walk, and two hours west of Austin’s “Keep It Weird” energy.

Basically, we’re in the sweet spot where German heritage meets Texas charm, and the wine flows as freely as our creativity. It’s the kind of place where you can tour a vineyard in the morning and stumble upon the perfect trail mix pairing by afternoon.

For our actual mailing address and all that official business stuff, hop over to our Contact Us page – we promise it’s more fun than most contact pages.

PS:  That gorgeous photo above? Yeah, totally not Texas. But that’s basically our owner at 5:01pm. Our actual view involves more cowboy hats and pickup trucks with far fewer mountains, but hey – we put the same Texas-sized love into every little pouch.

Our team is scattered across the map like trail mix ingredients before we blend them together.

COVID-19 taught the world a lot of things (like how to unmute yourself and that pants are technically optional for Zoom calls), but most importantly, it proved that brilliant minds don’t need to be crammed into the same conference room to create magic.

Our philosophy is simple: hire the smartest cookies with the most badass experience and an appetite for learning new tricks. Why limit ourselves to a 20-mile radius when the perfect person for the job might be sipping coffee in Seattle or brainstorming in Brooklyn?

Thanks to MS Teams, Zoom, and the modern miracle of reliable internet, our meetings are laser-focused and actually accomplish things (revolutionary, we know). No more “this could have been an email” situations – we’re all business, with just enough personality to keep things interesting.

The genius part? Our financial wizards, sales rockstars, and management masterminds are all fractional superstars – think of them as the Avengers of business services. We get A-team talent without the overhead of full-time everything, which means we stay lean, mean, and focused on what we do best: making ridiculously good trail mix.  It’s like having a Swiss Army knife team – compact, efficient, and ready for anything.

We’re not like other snack brands – we actually make our own stuff.

While most of our competitors are playing telephone with co-packers, we’re getting our hands dirty (well, nutty) in our own 3,000-square-foot playground in Fredericksburg, Texas. Think of it as our delicious headquarters where magic happens daily.

Our key management team might be scattered across the map, but our hearts (and our taste buds) are firmly planted right here in our shiny commercial kitchen. This is where we lovingly flavor our dried fruits in small batches and stuff each pouch with more care than your grandmother putting together care packages.

The fun part? We start each day firing up our laser printing handgun (yes, it’s exactly as satisfying as it sounds) to stamp batch dates and our cheeky “Pair & Party Date” on every single pouch. Then our trusty stainless steel batching machine weighs and fills each pouch with scientific precision – because nobody wants a skimpy trail mix, and nobody wants to explain why Karen got more cashews than Brad.

Next comes the nitrogen injection (fancy talk for “making it last longer”) before we seal everything up tighter than our lips when someone asks for the secret ingredient ratios.

Five days a week, every week, we’re here turning premium ingredients into your next favorite snack. No middleman, no shortcuts, just us obsessing over every batch like it’s going to our own pantry.

Because when you put your name on something, you better make sure it’s worth bragging about.